Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intent into revenue for our clients.
Performance Media Planning, Buying & Optimization
We combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences (search, social, display, commerce) aligned to intent. We construct unique People IDs by stitching together data sources (client CRM, third-party) for better experiences.
Direct Commerce Marketplaces
We help brands holistically manage advertising efforts and operational needs, including the supply chain, product feed, product/content merchandising and sales components of commerce engines. Our comprehensive solution also features Consultative Services, Shopper Marketing and Voice Benchmarking.
Affiliate Program Management
Performics manages all aspects of our clients’ Affiliate Marketing programs, including partner and program development, media optimization, channel alignment and campaign management. We believe in a diversified publisher mix – beyond just coupon and deal groups – unbiased program management, customization of networks/campaigns, visibility and transparency.